strand superheroes routine set normcore shampoo, conditioner + superfruit star + perk up + wizard

a set of superfruit-infused bestsellers for stronger, smoother + nourished strands.

what is the strand superheroes routine set?

a set of superfruit-infused bestsellers formulated to cleanse, smooth, strengthen + nourish strands.

who it's for

medium to thick hair types seeking nourishment

why it's special

powered by our superfruit soul, these sea buckthorn-infused favorites work together to cleanse + nourish strands while improving strength, smoothness + shine.

• superfruit star lightweight styling oil: this 3-in-1 strand champion creates a protective barrier around the cuticle to shield hair from breakage, heat damage + frizz for silky-smooth results. ​
  
  get heroic hair results:
  this multitasking hair hero is clinically proven to make hair 7x stronger, 2x smoother + with 86% less breakage.*

*clinically proven, after one use.

• normcore signature shampoo and conditioner: packed with a cocktail of vitamins + antioxidants, this nutrient-rich shampoo + conditioner results in clean, nourished hair + leaves strands 7x more conditioned.*

*clinically proven, when used as a system.

• the wizard detangling primer: this heat-protecting, detangling leave-in spray preps + primes strands for any style while helping to reduce frizz.

how to use?

normcore signature shampoo:

• massage a quarter-sized amount of normcore signature shampoo through wet hair from roots to ends. rinse out.

normcore signature conditioner:

• squeeze excess water out of hair. apply normcore signature conditioner on mid-lengths to ends. leave on for 2 to 3 minutes then rinse thoroughly.
• finish shower off with cool water to seal in moisture + close the cuticle.
• use as part of your wash care routine.

the wizard detangling primer:

• evenly mist the wizard throughout damp hair from mid-lengths to ends.
• lightly detangle with fingers or wide-toothed comb.
• air dry for natural texture or blow dry for a smooth finish.

superfruit star lightweight hair styling oil:

• prior to heat styling, apply 1-2 pumps of superfruit star lightweight hair styling oil to damp or dry hair to strengthen + protect from heat damage. ​
• to smooth + add shine to your finished style, apply 1-2 pumps throughout dry hair, focusing on the ends.

safety information:

superfruit star oil, normcore shampoo + conditioner, the wizard:

avoid contact with eyes.

perk up dry shampoo:

WARNING
FLAMMABLE AEROSOL. Pressurized Container: May burst if heated. Contents under pressure. Do not place in hot water or near radiators, stoves or other sources of heat. Do not puncture or incinerate container or store at temperatures over 49°C/120°F, even after use. Do not use in presence of open flame or spark. Keep away from heat/sparks/open flames/hot surfaces. No smoking. Do not spray on an open flame or other ignition source. Protect from sunlight. Keep out of reach of children. Use only as directed. Intentional misuse by deliberately concentrating and inhaling the contents can be harmful or fatal. Avoid contact with eyes. Contains fluorinated greenhouse gases: HFC-152a: 0,087 kg / 0,0119977t CO2 equivalent / 138 global warning potential.

ingredientskey ingredients:

• sea buckthorn: known as 1 of earth’s most potent, omega-richplant sources, this superfruit berry nourishes strands, scalp +skin while restoring lipids in the hair to help increase shine,manageability, softness + strength.
• squalane: helps protect from moisture loss.
• avocado oil: promotes moisture + smoothing benefits.

full ingredients:

normcore signature shampoo:

Water/Eau/Aqua, Sodium Cocoyl Isethionate, Glycol Distearate, Cocamidopropyl Hydroxysultaine, Cocamidopropylamine Oxide, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Coconut Acid, Sodium Isethionate, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexylene Glycol, Citric Acid, Sodium Chloride, Polyquaternium-7, Cocamidopropyl Betaine, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Hexamethylindanopyran, Tetramethyl Acetyloctahydronaphthalenes

normcore signature conditioner:

Water/Eau/Aqua, Cetearyl Alcohol, Behentrimonium Chloride*, Silicone Quaternium-8, Butyrospermum Parkii (Shea/Karite) Butter, Glycerin, Trideceth-10, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Capryloyl Glycerin/Sebacic Acid Copolymer, Diheptyl Succinate, Isopropyl Alcohol, Cocamide MIPA, Polyquaternium-37, Caprylyl Glycol, Propylene Glycol Dicaprylate/Dicaprate, Ethylhexylglycerin, Hexylene Glycol, PPG-1 Trideceth-6, Citric Acid, Sodium Hydroxide, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Isopropanolamine, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Geraniol *antistatic agent/agent antistatique

the wizard detangling primer:

Cyclopentasiloxane, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Persea Gratissima (Avocado/Avocat) Oil, Tocopheryl Acetate, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Geraniol

perk up dry shampoo:
Hydrofluorocarbon 152a, Butane, Alcohol Denat. (SD Alcohol 40-B), Oryza Sativa (Rice/Riz) Starch, Isobutane, Disteardimonium Hectorite, Diisopropyl Adipate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Citronellol, Limonene

learn more about our ingredients here

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

sustainability + impact

normcore signature shampoo:

contains recycled material: 33.8 oz / 1 l contains post consumer recycled plastics (PCR). PCR has a lower impact compared to virgin plastics.

normcore signature conditioner:

contains recycled material: 33.8 oz / 1 l contains post consumer recycled plastics (PCR). PCR has a lower impact compared to virgin plastics.

the wizard detangling primer: contains recycled material: 4 oz / 118 ml contain post consumer recycled plastics (PCR). PCR has a lower impact compared to virgin plastics.

HOW TO RECYCLE

blockade vs. superfruit star, what's the difference?blockade is ideal for all hair types looking to defend their strands against heat damage prior to heat styling. superfruit star is ideal for fine to thick hair types to strengthen, smooth + protect while boosting shine. superfruit star can be used on both damp + dry strands. ​ water sign vs. superfruit star, what's the difference?water sign hydrating hair oil is a rich oil to add extra moisture to dry, thick, coarse hair types with an 8-oil blend, whereas superfruit star is a lightweight oil for fine to thick hair types to strengthen, smooth + protect strands. ​ the wizard vs. superfruit star, what's the difference?the wizard is great for all hair types to detangle + protect against heat damage on damp hair after washing + conditioning. superfruit star works on both damp + dry hair to strengthen, smooth + protect against heat damage + frizz. ​ what are non-cyclic silicones?non-cyclic silicones help to provide excellent shine, slip + conditioning to hair while reducing breakage + protecting against heat damage. non-cyclic silicones are believed to have a lower impact on the planet. ​ will this weigh my hair down?no! superfruit star, normcore shampoo and conditioner, wizard and perk up are lightweight enough to use on fine to thick hair types daily. is this set cruelty free + vegan?yes! superfruit star set is cruelty-free + certified vegan. ​ is this set suitable for color?yes, this set is suitable for color-treated hair. ​ is this set suitable for keratin, Brazilian, or other chemically treated hair?yes! this set is suitable for keratin, Brazilian, or other chemically treated hair. ​ does this set have heat protection?yes! superfruit star and wizard detangling primer both protect against up to 450°F heat. ​ how much of superfruit star should I use?prior to heat styling, apply 1-2 pumps to damp or dry hair to strengthen + protect from heat damage. to smooth strands, apply 1-2 pumps throughout dry hair, focusing on the ends to add shine to your finished style. what is the amika signature scent?an uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.

color safeparaben freeno mineral oilsulfate freeno gluten contributors heat protection up to 450° Fvegan